In recent times, nation branding has emerged as one of the key strategies for positioning nations in the global map. The importance of nation branding in contemporary glocalised market is arguably undeniable. Les gratte-ciel sont devenus une attrac-The Arab World Geographer / Le Géographe du monde arabe Vol 20, no 1 (2017) 42-65 La croissance du tourisme a été phénoménale dans ces deux villes, qui ont toutes deux investi dans l'urbanisme et ont agi fortement pour développer le tourisme afin de diversifier leur économie pétrolière. Cet article utilise des données secondaires pour analyser comment Doha et Abu Dhabi ont transformé leur environnement bâti par la construction de gratte-ciel, présentés comme des symboles de leur richesse, de leur participation à la compétition informelle mondiale autour des skylines et à leur fierté nationale. Au Moyen-Orient, en particulier au Qatar, l'horizon est saturé par de grands bâtiments aux multiples fonctions : hôtels, résidences, bureaux et toutes les combinaisons de celles-ci. Cet article examine la relation entre la prolifération des gratte-ciel et les établisse-ments hôteliers. The article recommends that a skyscraper should ideally be multipurpose in order to cater for a wide variety of client needs. By using architecture to influence tourism outcomes, Doha and Abu Dhabi have succeeded in transforming themselves into formidable global players in tourism, offering not only the traditional three S's (Sea, Sun, and Sand) in the Emirates but also skyscrapers and shopping as attractions. Heritage and contemporary architecture arguably have equal power to attract tourists. Thus contemporary architecture has transformed these cities into world-class tourist destinations. Skyscrapers have become a tourist attraction in themselves, and tourism growth has spurred the construction of more skyscrapers for multiple purposes. Tourism growth in these two cities- both of which have invested in urban planning and have made deliberate efforts to develop tourism as a means of diversifying an oil-based economy-has been phenomenal. This article uses relevant secondary data to analyze how Doha and Abu Dhabi transformed their built environment through the construction of skyscrapers as a symbol of their wealth, of their participation in the world's informal skyline competition and their national pride. In the Middle East, particularly in Qatar, the skyline is replete with tall buildings that serve multiple functions: hotels, residences, offices, and combinations of these. This article explores the link between the proliferation of skyscrapers and hotel establishments.
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